Diverse representation matters in marketing & design!

Magnum ice cream advertisement gives cringe

Spotted this ad and genuinely had to do a double take. The product? Ice cream bars. The visual? A used maxi pad…??!

I can’t help but wonder… if even one woman had been in the room during concept review, this would’ve been flagged IMMEDIATELY. How does something like this make it through approvals?

It’s a perfect example of why having diverse perspectives in design and marketing isn’t just a checkbox - it’s how you avoid putting literal pad imagery on a billboard for dessert.

Would love to hear how people would’ve saved this concept. Or at least made it… less absorbent-looking 🫣.