What’s the weirdest packaging choice you’ve seen lately that made you do a double take?

Here's mine: three tiny apples, packed like tennis balls in a clear plastic cylinder 🤯 🍎

Listen… my inner packaging nerd lit up at first. The form! The clarity! The future-kid-toy potential! I was in. Then I remembered: apples already come in compostable packaging. It’s called… a peel.

I’ve been seeing friends from college posting pics of the new Nintendo store in SF, and it’s giving major FOMO.

From what I’ve seen, it looks like everyone’s loving it. The design is bright, playful, packed with exclusive merch, and instantly recognizable. It’s a reminder that when experiential retail is done right, it doesn’t just sell products… it builds a world people want to step into.

A breakdown of the most common mistakes brands make at each stage of the paid social funnel — and how better creative mapping across TOF, MOF, and BOF can lead to stronger performance and better results.

Personally, I think the natural aesthetic is a smart move, especially for younger audiences who are more into brands that feel rooted and intentional. The design dials back the chaotic energy of the old days - which is definitely a risk…

Packaging that looks great doesn’t always work great. This clever cat carton design got me thinking about how design choices ripple across inventory, merchandising, sales, and customer experience… and how important it is to think beyond the shelf.