Just spotted the new MSNBC → MS NOW logo and eek… it’s giving PowerPoint template.

They stripped away decades of equity - no peacock colors, no distinctiveness - and landed on a clipart flag, paired with a generic font, slapped on top an incredibly boring blue gradient.

Blue is safe. It’s digital. It’s corporate. But it isn’t inviting. It isn’t human. And paired with a serif that already feels dated, it doesn’t exactly scream relevance for a younger audience.

KFC announced the return of their potato wedges with this slightly hostile post.

It’s giving Wendy’s energy… and honestly, it made me laugh. And commenters love it.

Sometimes the fastest way to win over your customers is to skip the overproduced campaign and just give the people what they want.

Not sure I personally would be so risky with my marketing copy… but maybe I’m just a chicken 🍗

Keep your friends close, and your print vendor even closer.

Doesn’t matter how many dinners you have with the C-suite or how much time you spend perfecting the package design strategy… if someone’s not watching the details throughout the pipeline, all the way to the shelf, you can lose the game in the last minute.

These Lay’s chip bags are a perfect example. Somewhere between the press operator, the QA team, and the people stocking shelves… nobody flagged it. And all that high-level effort gets undercut by one very, very sad print job.

Youthforia quietly announced they are going out of business earlier this week and I'm disappointed but not surprised.

When they first hit the scene post-covid, every designer in the beauty industry had their eye on them. The packaging was adorable, the colors popped, and their lifestyle photography was pure mood board gold. It was the kind of visual storytelling all brands dream of: fresh, fun, and instantly recognizable.

But great branding can only carry you so far.
Their foundation launch last year came with just 15 shades 🤯. (Yes, in 2024.) The lack of true inclusivity was outrageous. The backlash was swift, retailers pulled out, and even after adding shades, the trust damage was done.

Nike's swoosh is basically gold standard for logo design - but it's not the only swoosh on the market.

Here's 16 swooshes from 16 other brand logos. Can you tell me which swoosh is from which company's logo? (No reverse image search, no cheating... And hint: None of them are Nike!)

Even for a brand nerd such as myself, this is basically an impossible test. Because these logos are simply not distinct enough. When you're creating a logo for your brand, ALWAYS bring in some of what makes you different (and weird!) because that's what will make your brand stand out.

Cleaning out my closet this weekend and found a box of old EcoFabulous serum prototypes, which made me laugh, because of course the person who led creative for a sustainability brand is also hoarding packaging samples.

From 2019 to 2022, I helped build EcoFabulous from the ground up. That meant everything from early research into sustainable materials to product design, creative direction, brand identity, and launch. We developed over 50 SKUs, partnered with vendors around the world to get the packaging right (and actually sustainable), and I had the privilege of recruiting and mentoring an incredibly talented creative team… you know who you are 😘 !

I am DEAD ☠️

Wendy’s is teaming up with Wednesday for a limited time meal collab dropping August 4, just in time for the new Netflix season premiere.

I saw the packaging and legit got giddy. The braided pigtail crossover? The moody meal bag that says “There’s nothing happy about this meal”? It’s hilarious and kinda genius.

The meal itself is loaded with puns (“Rest in 10-piece Nuggets”) there are spicy mystery sauces, and they’re even lauching a new mobile game. It’s all the weird, rebellious energy you’d expect from Wendy’s at this point. Honestly, they nailed it. It feels super fun, super clickable, and totally on-brand for both characters.

So, I know Brad Pitt made soap in Fight Club, but does that really give him R&D experience in the skincare industry? My husband came across Brad Pitt’s new Beau Domaine men’s skincare products while traveling in Europe last week and took a ton of pics to show me the packaging. I’ve definitely got some thoughts…

First reaction? The overall vibe feels… confused. The wood-and-metal cap is supposed to feel premium, but the proportions are awkward and the finish is kind of clunky. I get that it’s meant to echo wine barrels, but I’m not sure who this is for. It feels like it’s trying really hard to look luxurious, but just ends up looking… heavy? And honestly, kind of boring. Also, the gold detailing on the jar and the silkscreen text don’t match. Not a huge deal, but if you’re charging $285 for a serum, that kind of stuff matters.

Throwback to the time I was asked to design for one of my childhood favorites!
Collaborating on this limited-edition Disney x theBalm eyeshadow palette for The Muppet Movie was a dream come true.

I worked directly with the Disney team to bring their vision to life. And if you’ve ever worked with Disney, you know they take character integrity seriously. Every Muppet has an established personality, and every detail (from shade names to layout) had to honor that. If it wasn’t authentically Kermit, it wasn’t going in the palette.

Has Jaguar out-Jaguared itself? Range Rover’s new logo dropped and... YIKES. Someone said it “looks like a belt buckle turned on its side.” That might actually be generous.

The new double-R emblem was revealed as part of Jaguar Land Rover’s push to elevate Range Rover as its own standalone luxury brand. It’s meant for merch and digital use, not the car itself... which is honestly a relief, because it’s giving crypto exchange, not $100K SUV.

Spotted this ad and genuinely had to do a double take. The product? Ice cream bars. The visual? A used maxi pad…??!

I can’t help but wonder… if even one woman had been in the room during concept review, this would’ve been flagged IMMEDIATELY. How does something like this make it through approvals?

Fresh out of college, I landed a graphic designer role in the beauty industry and was entrusted with designing the Mary-Lou Manizer packaging for theBalm… the now world-famous champagne-hued highlighter in its retro pin-up compact. Seeing my creative vision launch one of their top selling SKUs was a dream come true.

Today, Mary-Lou is more than just a product. It’s a beauty phenomenon:

• Over 4.5 stars with 4,900+ reviews on Amazon

• More than 9,000 units sold by one eBay seller alone

• Regularly featured in Sephora and Kohl’s as a cult favorite

I was shopping at Publix this weekend for some bbq treats when I spotted the updated Hostess packaging...

Check it out! The new design has been out for months, but up close it really works: not flashy, just smart. It solves everyday problems and earns space in your cart, and that’s what design is for.

The Bezos wedding invite has been making the rounds online and… yeah. It’s bad.

Canva-level clip art. Typography that feels like a high schooler discovered fonts. Negative space that makes my whole body cringe. The layout? Somewhere between a church bulletin and a MLM brunch flyer.

It’s the kind of design that would’ve gotten absolutely torn apart in any semester-one critique. And this is from the guy who could afford literally any designer in the world?

WAIT, is this another think piece about the KIND logo? I know... didn’t we all get sick of talking about this last month? But, over the last few weeks, I’ve seen the bigger picture is coming into focus and it feels worth revisiting.

While everyone’s busy debating whether the logo even changed when we should really be talking about this: their new pilot packaging. Some Whole Foods locations are now stocking KIND bars in recyclable, paper-based wrappers with minimal plastic. That’s a big deal in an industry where over 600 billion snack wrappers are tossed globally each year, and less than 9% of plastic ever gets recycled.

I grew up in the ’90s watching TV with my dad, and I remember seeing Shaq in those pinstripes. Back then, those jerseys weren’t just team gear, they were fashion. They showed up in school hallways, on corner store posters, and probably in more than one yearbook photo. That star-in-the-A logo? Burned into my memory.

Now the team’s rolling out a fresh take for the 2025-26 season, and honestly, I get the hype. It’s clean. It’s nostalgic. And it still feels sharp enough to fit the moment.

I keep seeing comments that BrewDog’s new rebrand feels “neutered.” But to me? It actually feels more punk than ever.

Years ago I picked up a can of Punk AF at Whole Foods - partly because the name made me smile, but mostly because the packaging stood out. It looked bold. It felt like something. And it actually tasted good (huge win for the AF category back then).

So when I saw the new design drop this month, I was curious. The words have shifted. “Post Modern Classic” is out. “Brewed Fresh” is in. Some people are mourning the loss of the chaotic typography and manifesto-style labeling.

Just saw the new Lipton logo today and my jaw dropped.

I grew up watching my mom drink Lipton every day - always iced, always with a ton of lemon. So I have a soft spot for the brand. And as a designer, I get extra curious when a legacy product messes with a logo I’ve seen my whole life.

This new one? It’s clean. Confident. All caps. It’s giving “heritage brand trying to feel bold again.”

But part of me misses the friendliness of the old one: the soft glow, the title case, the warmth. The new design adds a leaf (yay nature) and an “EST. 1890” stamp to remind us of its roots, but the vibe overall feels more... structured. Like the tea got promoted to upper management.

What’s the weirdest packaging choice you’ve seen lately that made you do a double take?

Here's mine: three tiny apples, packed like tennis balls in a clear plastic cylinder 🤯 🍎

Listen… my inner packaging nerd lit up at first. The form! The clarity! The future-kid-toy potential! I was in. Then I remembered: apples already come in compostable packaging. It’s called… a peel.

I’ve been seeing friends from college posting pics of the new Nintendo store in SF, and it’s giving major FOMO.

From what I’ve seen, it looks like everyone’s loving it. The design is bright, playful, packed with exclusive merch, and instantly recognizable. It’s a reminder that when experiential retail is done right, it doesn’t just sell products… it builds a world people want to step into.