Do Apples Really Need Packaging? (Asking for a Planet)

What’s the weirdest packaging choice you’ve seen lately that made you do a double take?

Here's mine: three tiny apples, packed like tennis balls in a clear plastic cylinder 🤯 🍎

Listen… my inner packaging nerd lit up at first. The form! The clarity! The future-kid-toy potential! I was in. Then I remembered: apples already come in compostable packaging. It’s called… a peel.

Of course I googled and turns out the tube helps protect them during transit. Which makes sense... but also makes you wonder: do we really need to wrap fruit in plastic to fly it across the planet?

I’ve spent hours (years?) sourcing sustainable materials for beauty and wellness brands, so I know how tricky this stuff is. I mean, recyclable plastic sounds great... until you realize only about 9% of it actually gets recycled 😪 .

It’s easy to judge from the shelf. Sustainability is complicated. But sometimes the solutions are simpler than they look.