From Peacock Pride to PowerPoint Blue: MSNBC’s Identity Crisis

MSNBC’s rebrand has lost the human touch

Just spotted the new MSNBC → MS NOW logo and eek… it’s giving PowerPoint template.

They stripped away decades of equity - no peacock colors, no distinctiveness - and landed on a clipart flag, paired with a generic font, slapped on top an incredibly boring blue gradient.

Blue is safe. It’s digital. It’s corporate. But it isn’t inviting. It isn’t human. And paired with a serif that already feels dated, it doesn’t exactly scream relevance for a younger audience.

Logos should carry story and spark connection. This one? It feels like it could belong to a mid-tier software suite, not a legacy news brand. 

What do you think… have the robot overlords taken over MSNBC? Are the humans gone? Rachel Maddow: blink twice if you are being held captive!!! 🤖 👀