Olyra: When packaging redesign is done right 👏

Olyra's packaging redesign masterfully balances modern design with Greek heritage.

I post a lot of design critiques here, but it's nice to see one that's beautifully executed. Spotted the new Olyra packaging at Whole Foods last night, and WOW this redesign nails it.

What works:
- Modern logo that ditches the old Papyrus vibes for something bold and confident
- Smart color coding by flavor (orange here, but each variant gets its own color for easy shelf shopping)
- Clear USPs (high protein, low sugar, high fiber) that you can actually read
- Clean product photography with straightforward flat lays that let the biscuits shine
- Heritage done right: they kept the ancient Greek style illustrations but made them fun, sophisticated watermark line art instead of heavy, hard-to-decipher graphics

Even small details like the USDA organic placement got better treatment. The whole package feels premium and modern while staying true to the brand's Greek roots.

Smart move working with k2design (a Greek agency), it shows Olyra understands the importance of choosing partners who can honor your heritage while pushing you forward.

This is how you evolve a brand without losing its soul 🤌

Anyone else notice great design wins while grocery shopping lately?