Keep your friends close, and your print vendor even closer

Lay’s Chips packaging fail could have been prevented with a few key relationships keeping tabs on the pipeline

Keep your friends close, and your print vendor even closer.

Doesn’t matter how many dinners you have with the C-suite or how much time you spend perfecting the package design strategy… if someone’s not watching the details throughout the pipeline, all the way to the shelf, you can lose the game in the last minute.

These Lay’s chip bags are a perfect example. Somewhere between the press operator, the QA team, and the people stocking shelves… nobody flagged it. And all that high-level effort gets undercut by one very, very sad print job.

If you don’t have a text chain with your print vendors popping off at 6am, you’re living dangerously… and probably haven’t found that typo yet 😉