Your logo is not as unique as you think it is!

16 swooshes that make me snore

Nike's swoosh is basically gold standard for logo design - but it's not the only swoosh on the market.

Here's 16 swooshes from 16 other brand logos. Can you tell me which swoosh is from which company's logo? (No reverse image search, no cheating... And hint: None of them are Nike!)

Even for a brand nerd such as myself, this is basically an impossible test. Because these logos are simply not distinct enough. When you're creating a logo for your brand, ALWAYS bring in some of what makes you different (and weird!) because that's what will make your brand stand out.

You don't want to get lost amongst a sea of boring swooshes.