Confessions of a Sustainable Packaging Hoarder

Cleaning out my closet this weekend and found a box of old EcoFabulous serum prototypes, which made me laugh, because of course the person who led creative for a sustainability brand is also hoarding packaging samples.

From 2019 to 2022, I helped build EcoFabulous from the ground up. That meant everything from early research into sustainable materials to product design, creative direction, brand identity, and launch. We developed over 50 SKUs, partnered with vendors around the world to get the packaging right (and actually sustainable), and I had the privilege of recruiting and mentoring an incredibly talented creative team… you know who you are 😘 !

The cherry on top? Seeing all that work pay off with the brand’s acquisition.

Now that sustainability is (rightfully) back in the spotlight, I’ve been drawing from that experience to help my clients build smarter, more thoughtful brands.

Working on something sustainable? Always happy to share what I’ve learned... . I’ve got samples, opinions, and probably way too many refillable compacts. Feel free to shoot me a message.