When design meets ice cream artistry ✨

There's something magical about creating a brand identity that extends beyond packaging into a full sensory experience. My work with Posie, an artisan ice cream shop in Larkspur, CA, was exactly that: a complete visual ecosystem from logo to retail environment.

Unlike my usual CPG packaging projects, this required thinking three-dimensionally about how customers would move through and interact with the space. How do you communicate "locally-sourced, weekly-rotating flavors" through interior design? How does typography on a storefront window translate to the experience of ordering gluten-free house-made cones?

The challenge was multifaceted:

- Logo that worked at both intimate (business card) and architectural (storefront) scales

- Interior design that celebrated the craft while maintaining clean, modern sophistication

- Cohesive brand system flexible enough for weekly menu changes

- Spatial flow that encouraged discovery and lingered visits

This was one of my first full retail environmental design projects and I worked with an incredibly talented team who taught me a ton: Retail design is storytelling in 3D. Every surface, every sight line, every interaction point needs to reinforce the brand promise. For Posie, that meant creating an environment that felt as intentional and artisanal as their hyperlocal sourcing philosophy.

The most rewarding part? Watching a space come alive with community and seeing customers return not just for incredible ice cream, but for the ambience.

Retail spaces that succeed don't just house products, they become destinations that reflect their community's values.