When Someone Else’s Success Feels Like a Win

Fabric’s Big Packaging Feature on Dieline

Opened up Dieline this morning and spotted FABRIC, and it made me smile.

I don’t know the founders personally, but I’ve been following this brand since the early concept stage. Watching it grow from an idea into packaging featured on one of the most respected design publications feels like a full-circle moment.

That’s one of the best parts of working in this industry: you don’t have to know someone personally to root for their success. Sometimes seeing a brand you’ve admired from afar get recognition feels almost as good as if it were your own project.

Huge congrats to Haylee Jordan, Anthony Bradley, Thomas Eddleston and the whole FABRIC team! It’s inspiring to watch from the sidelines. 🍻

What brands or projects have you found yourself quietly cheering on?