You Had Me at TOF; You Lost Me at BOF
Lately I’ve been seeing a lot of full-funnel marketing chaos in the wild 😵💫 .
It's not even bad creative, just creative in the wrong place. Like a six-figure video running as a cold ad with no hook. Or a “BUY NOW” carousel asking for money before anyone knows what you’re selling. (I won't name names...)
The Re-Dew: Mountain Dew’s Rebrand Grows Up (Sort Of)
Personally, I think the natural aesthetic is a smart move, especially for younger audiences who are more into brands that feel rooted and intentional. The design dials back the chaotic energy of the old days - which is definitely a risk…
Beautiful Package Design, or Logistical Cat-astrophe?
Packaging that looks great doesn’t always work great. This clever cat carton design got me thinking about how design choices ripple across inventory, merchandising, sales, and customer experience… and how important it is to think beyond the shelf.